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Another day, another epic bungle for the social media giant.

How Do You Solve a Problem Like the Facebook?

Watching Facebook Inc. try to regain public approval is like watching one of those videos of robots failing to perform simple tasks: sometimes hilarious, but also a little sad.

In Facebook’s latest pratfall, a cybersecurity firm today said it had found millions of the social media network’s records just laying around in the open on Amazon.com Inc. cloud servers. This adds to a long string of controversies that have users infuriated and regulators and politicians in the U.S. and Europe looking for ways to curb Facebook’s power or even break it up. Last October, Facebook hired former U.K. deputy prime minister Nick Clegg to help it charm European officials. But Lionel Laurent writes Clegg’s approach, an “odd mix of lecture and apology,” is neither winning friends nor influencing people so far.

In another apparent effort to sway hearts and minds, Facebook founder Mark Zuckerberg recently laid out some proposed regulations, which Bloomberg’s editorial board judged and found wanting, saying they would hurt everybody but Facebook. But Cass Sunstein suggests some of Zuckerberg’s plans are a good start, at least. Still, it’s hard for Facebook to make amends for past mistakes when we keep discovering new ones daily.

Hey Bloomberg — why not simply delete your Facebook page. Isn’t that a good first step?