Eliminating third-party cookies will not stop companies from tracking web users, says DuckDuckGo, which claims it can help with its desktop browser extensions and mobile apps.


In a blog post on Tuesday, the privacy-focused search biz explains that the much discussed plan by Google to eliminate third-party cookies in Chrome by the end of 2022, and related restrictions already implemented in browsers like Brave, Firefox, and Safari, will have a limited effect on marketers’ online tracking efforts.

“To really stop Google and Facebook from tracking you on other websites, you have to actually block their trackers from loading in your browser when visiting other sites,” said Gabriel Weinberg, CEO of DuckDuckGo, via Twitter. “Just restricting them after they load (like preventing them from using third-party cookies) isn’t enough.”

Two of the most widely distributed trackers, Google Analytics tags and the Facebook pixel, for example, can be implemented using first-party cookies, so they’re not blocked by third-party cookie limitations.

Other options are setting the browser to dump all cookies on exit, use a 3rd party app like Ublock Origin, or the DuckDuckGo app.

But the over all option is to support efforts to dismantle the disgusting and creepy  monopolist which is Facebook.