Well unless you live under a rock, Facebook has been caught once again with their pants down. Lets see…
LONDON — As the upstart voter-profiling company Cambridge Analytica prepared to wade into the 2014 American midterm elections, it had a problem.
The firm had secured a $15 million investment from Robert Mercer, the wealthy Republican donor, and wooed his political adviser, Stephen K. Bannon, with the promise of tools that could identify the personalities of American voters and influence their behavior. But it did not have the data to make its new products work.
So the firm harvested private information from the Facebook profiles of more than 50 million users without their permission, according to former Cambridge employees, associates and documents, making it one of the largest data leaks in the social network’s history. The breach allowed the company to exploit the private social media activity of a huge swath of the American electorate, developing techniques that underpinned its work on President Trump’s campaign in 2016.
But the full scale of the data leak involving Americans has not been previously disclosed — and Facebook, until now, has not acknowledged it. Interviews with a half-dozen former employees and contractors, and a review of the firm’s emails and documents, have revealed that Cambridge not only relied on the private Facebook data but still possesses most or all of the trove.
Oh I am so shocked, SHOCKED I Say
And today learned that Cambridge Analytica Suspends C.E.O. Amid Facebook Data Scandal
Cambridge Analytica, the political data firm with ties to President Trump’s 2016 campaign, suspended its chief executive, Alexander Nix, on Tuesday, amid the furor over the access it gained to private information on more than 50 million Facebook users.
The decision came after a television broadcast in which Mr. Nix was recorded suggesting that the company had used seduction and bribery to entrap politicians and influence foreign elections.
The suspension marked a new low point for the fortunes of Cambridge Analytica and for Mr. Nix, who spent much of the past year making bold claims about the role his outfit played in the election of Mr. Trump. The company, founded by Stephen K. Bannon and Robert Mercer, a wealthy Republican donor who has put at least $15 million into it, offered tools that it claimed could identify the personalities of American voters and influence their behavior.
So-called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned Cambridge Analytica’s work for the Trump campaign in 2016. Mr. Nix once called the practice “our secret sauce,” though some have questioned its effectiveness.
But in recent days, the firm has found itself under increased scrutiny from lawmakers, regulators and prosecutors in the United States and Britain following reports in The New York Times and The Observer of London that the firm had harvested the Facebook data, and that it still had a copy of the information.
As I said before, anyone who uses facebook, has an Alexa, smart TVs (for the clueless) and so forth really needs to get educated on privacy and IT Security. I will copy and post the “Whips” excellent comment to this article
Let’s be clear here: Facebook doesn’t steal our data; we give it to them, one Like at a time.
For decades, Europe has had a Data Protection Directive that runs circles around the U.S.’s, such as it is–and it’s about to get even stronger with the GDPR, which will improve user control over our own data.
Instead of Americans spewing moral outrage at the weekly corporate affront (last week Experian, this week Facebook, next week who knows), why not grow up and demand a national approach to data protection?